Leadership Challenge Elda Macias

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Leadership Challenge Elda Macias


17th Annual
Leadership Challenge Conference
"Leadership Competencies for Success"

The Pressure to Perform: How investing in your well-being can help you become a stronger leader (PM only)registerbutton_default.jpeg

Elda Macias

From creating a vision to influencing others, women leaders are expected to perform a big juggling act to deliver results.  Although organizations have come a long way in supporting women’s leadership development, an area that needs to be addressed is the correlation between holistic well-being and effective leadership. Utilizing a blend of personal stories, interactive discussion and best practices, you will learn how investing in your well-being can put you on track to becoming a stronger leader.

By the end of the workshop, you will:
Recognize the dimensions of holistic well-being and how they impact your leadership style and potential
Learn how other female leaders successfully put these dimensions into action in their careers and personal life
Create a well-being action plan to stronger leadership

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Elda160x160.jpgElda Macias is Vice President of Retirement and Segment Marketing at Ameriprise Financial, Inc. Elda is responsible for leading the Ameriprise retirement thought leadership strategy to increase visibility, awareness and credibility among key, high-potential demographic markets. Elda also assists in the creation of educational programs, business and sales strategies to help advisors leverage their financial knowledge and engage more effectively with a variety of audiences including women, small business owners and the LGBT (lesbian, gay, bisexual and transgender) community.
An advocate of women’s financial and retirement needs, Elda has been quoted in The Wall Street Journal, among other publications. Elda has more than 17 years of marketing experience and has held positions at the universities of Minnesota and Texas, The Walt Disney Company and Wells Fargo & Company.
She’s an active volunteer in the Minnesota Hispanic community, and has been recognized by several organizations. The Minneapolis/St. Paul Business Journal named her to their 2011 “40 Under Forty” list of honorees. In 2010, she received the “Mano Amigo” of the Year Award from the Latino Economic Development Center, and in 2009, she was named to the Hispanic Chamber of Commerce of Minnesota’s list of “25 on the Rise.” Elda currently serves on the board of directors for WomenVenture.
Elda earned a Bachelor of Arts in Communications from the University of Texas at El Paso, and a Masters in Business Administration from the University of Minnesota.