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MBA-Integrated Marketing Communications (IMC)
Minnesota's only MBA with an IMC concentration
Businesses need professionals who understand how to integrate a variety of marketing tools — from traditional media to social networks — to tell their stories, engage their audiences, build their brands and deliver on the bottom line. Many businesses lack the ability to ensure that the full range of today's media, including social and other digital media, are designed well and executed effectively.
But, to succeed as a manager and leader in marketing communications, you need even more. You need to gain managerial and operational expertise to truly put integrated marketing communications to work for business.
St. Catherine University offers Minnesota's only MBA with an Integrated Marketing Communications concentration. Now, you don't have to choose between a master's degree in marketing or communications, and a traditional MBA.
Our students work or desire to work in marketing communications, public relations, advertising, marketing management and related functions in businesses and other organizations, in agency settings or as independent consultants.
In 11 core courses, you’ll develop the practice-ready skills you need to move ahead in business, informed by the innovative spirit that characterizes a St. Catherine education. Additional courses for the IMC concentration will help you gain real-world experience for managing the modern marketing mix, which includes digital campaigns in a variety of platforms, social media, search engine optimization (SEO), website analytics and mobile applications.
Courses for the Integrated Marketing Communications concentration:
- Creative Strategy and Innovation
- Innovation, Process and Product Design
- Branding and Digital Storytelling
- Social Business: Engagement, Search and Analytics
Core MBA courses
- Managing Teams for Quality and Competency
- Financial Accounting and Analysis
- Management Accounting for Decision Makers
- Marketing Management
- Advanced Analytical Techniques for Business Decision Making
- Strategic Integrated Marketing Communications
- Micro and Macro Economics for Managers
- Project and Information Management
- Practicum: Applied Capstone Project
For detailed course descriptions, see the St. Catherine University graduate catalog.
Courses are offered through "hybrid" instruction, combining face-to-face and online instruction. You'll learn alongside a cohort of other students in accelerated 7.5-week sessions. Classes meet face-to-face once per week on either Tuesday evenings or Saturday mornings on our St. Paul campus. Find out more about how the 24-month St. Kate's MBA is offered.