Athletics Branding

Athletics Branding

A consistent, energetic look for St. Kate's athletics program is a critical component of the overall brand and visual identity for St. Catherine University.

This branding guide introduces the approved key elements — official colors, typography, use of nicknames and more — for use on athletics uniforms, warm-up gear and other clothing, as well as in promotional materials for the University's Division III varsity teams in the Minnesota Intercollegiate Athletic Conference (MIAC).

These guidelines protect the integrity of the Wildcat and other athletics logos; they also ensure that commercial vendors and others working closely with the athletics department understand the branding and obtain permission to reproduce and distribute its key elements.