Social Media Best Practices
Communication in social media carries inherent risk and reward. When you post a message, photo or video on any social media site sanctioned by St. Catherine University, you have the power and privilege of representing the institution. That means you also are responsible for helping to protect its reputation.
Damaging information, rumors and ill-informed opinions spread quickly in this “real time” medium. Contact a member of the Social Media Team immediately if you have any questions about whether content is acceptable.
The following guidelines are simple to state but not always easy to follow:
- Be authentic and transparent in your postings. When commenting on St. Catherine–sponsored social media, identify yourself and your relationship with St. Kate's.
- Encourage open conversation. Listen to people and provide constructive feedback.
- Seek to respond rather than censor, and remember that the medium is self-correcting. However, do not address a contentious topic on behalf of St. Catherine until you’ve checked in with the Social Media Team.
- Respect the privacy of the students, faculty and staff.
- If you find out something you've posted is false, correct it as quickly as possible. Do not delete the post, as this will cause more conversation than a simple correction.
- Evaluate the accuracy of your posting before making it public. If possible, have another pair of eyes review it before you post.
- Promote St. Kate’s. Link back to www.stkate.edu whenever possible.
- Follow copyright and fair-use laws.
- One or two updates per day is enough on Facebook, three to five on Twitter. Follow the norms on each social media space, as it varies.
- If you are an employee and an alumna of St. Catherine University, remember that you are an employee first, and your actions online should reflect that.
- Social Media should be a vital part of your traditional communications plan — it should not replace other marketing and public relations efforts.