Social Media Best Practices



Social Media Best Practices

Social media is an important component of the University's communications strategy.  Representing the University on social media channels is a commitment to building the brand and protecting our reputation.

Social Media can be a vital part of your traditional communications plan, however,  it should not be the only component.

The following guidelines can help you get started. Please contact us if you have questions.

Be thoughtful:

  • If you are an employee and an alumna of St. Catherine University, remember that you are an employee first, and your actions online should reflect that.
  • Be authentic and transparent in your postings. When commenting on St. Catherine–sponsored social media, identify yourself and your relationship with St. Kate's.
  • Encourage open conversation. Listen to people and provide constructive feedback.
  • Seek to respond rather than censor, and remember that the medium is self-correcting.

Mind the rules

  • Follow the norms on each social media space, as it varies.
  • Follow copyright and fair-use laws.
  • Respect the privacy of the students, faculty and staff.

When posting content:

  • Promote St. Kate’s. Link back to stories and pages on the University's website - - whenever possible.
  • Make sure your posts are accurate before making it public. If possible, have another pair of eyes review it before you post.
  • If you find out something you've posted is inaccurate, correct it as quickly as possible. Do not delete the post, as that could cause more conversation than a simple correction.

Questions? See a questionable post?

If you have questions about content you'd like to post, or see a post on a contentious topic, please contact – Julie Michener or Sharon Rolenc – to discuss how to respond on behalf of St. Catherine.

Damaging information, rumors and ill-informed opinions can spread quickly – your help is appreciated!