Social Media Best Practices
Social media is an important component of the University's communications strategy. Representing the University on social media channels is a commitment to building the brand and protecting our reputation.
Social Media can be a vital part of your traditional communications plan, however, it should not be the only component.
The following guidelines can help you get started. Please contact us if you have questions.
- If you are an employee and an alumna of St. Catherine University, remember that you are an employee first, and your actions online should reflect that.
- Be authentic and transparent in your postings. When commenting on St. Catherine–sponsored social media, identify yourself and your relationship with St. Kate's.
- Encourage open conversation. Listen to people and provide constructive feedback.
- Seek to respond rather than censor, and remember that the medium is self-correcting.
Mind the rules
- Follow the norms on each social media space, as it varies.
- Follow copyright and fair-use laws.
- Respect the privacy of the students, faculty and staff.
When posting content:
- Promote St. Kate’s. Link back to stories and pages on the University's website - www.stkate.edu - whenever possible.
- Make sure your posts are accurate before making it public. If possible, have another pair of eyes review it before you post.
- If you find out something you've posted is inaccurate, correct it as quickly as possible. Do not delete the post, as that could cause more conversation than a simple correction.
Questions? See a questionable post?
Damaging information, rumors and ill-informed opinions can spread quickly – your help is appreciated!