Major

Major

St. Kate’s marketing and management major combines courses in business administration and the liberal arts to keep you a step ahead in this competitive field. Coursework includes communications, economics, finances, business law and policy, and psychology.

Below is a sample academic plan. You can work with an advisor to tailor it to your interest. For example: marketing management, advertising and communications management, marketing science or services management.


Year 1

Fall

  • CORE 1000: The Reflective Woman*
  • MKTG 2300: Introduction to Marketing
  • HIST: History course*
  • LANG/LIT: Foreign language or literature course*

Spring

  • MATH 1070: Finite Math
  • WOST/CRST: Women's studies or critical studies course*
  • MGMT 2400: Principles of Management
  • LANG/ART: Foreign language or fine arts course*

Year 2

Fall

  • ECON 2250: Statistics
  • ACCT 2110: Financial Accounting
  • PHIL/THEO: Philosophy or theology course*
  • LANG/LIT: Foreign language or literature course*

Spring

  • ECON 2610: Principles of Microeconomics
  • ACCT 2130: Managerial Accounting
  • EXSS: Exercise and sport science activity course*
  • PHIL/THEO: Philosophy or theology course*

Year 3

Fall

  • INDI 2090: Promotional Communication
  • MKTG 3350: Buyer Behavior and Market Research
  • Laboratory science course*
  • Social science course*

Spring

  • ECON 2620: Principles of Macroeconomics
  • ACCT 3210: Financial Management
  • MGMT 3400: Advanced Management
  • Elective

Year 4

Fall

  • MKTG 4300: Advanced Marketing
  • BUSI 3650: Business Law
  • PSYC 1001/SOCI 1000: Social science course
  • EXSS: Exercise and sport science activity course*

Spring

  • CORE 3990: Global Search for Justice*
  • BUSI 4490: Business Policy Formulation
  • MKTG 4752 or 4754: Business Practicum
  • Elective

* Denotes course is part of liberal arts and sciences core requirements (for all majors).


Business portfolio

You must complete a business portfolio that represents the knowledge, skills and values you've learned through courses and field experiences in our program. The portfolio is cumulative; most aspects are completed as part of your coursework.

Writing requirements

Marketing and management majors satisfy the Writing Requirement for Majors by completing BUSI 4490: Business Policy Formulation. You complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses: CORE 1000: The Reflective Woman, CORE 3990: Global Search for Justice, and any other writing-intensive course in business administration or another department.